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Filofax

The remarkable popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War when an Englishman working in the USA, came across an American organising system consisting largely of technical leaves for engineers and scientists. In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts". The Filofax personal organiser developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others. Today the Filofax personal organiser continues to be a valuable and practical asset to people in all walks of life.